Crowdfunding is essentially a value proposition to potential investors, aiming to get your idea or project off the ground. It’s common to offer incentives like merchandise or crediting investors in the final product. I’ve produced several crowdfunded videos, most of which have successfully met their funding goals. The key lies in having a solid idea paired with a clear roadmap for execution.
Feather is a new social consolidation app concept in the early stages of development. With the UX still being finalized, I extracted elements from the establish brand guide to create mock app animations and basic framework for the hierarchical structure. I used AI text to speech for the voice over.
Not much can be shared except that it’s an innovative approach to how we’ll interact and organize old and new relationships. Utilizing AI, it’ll mesh social circles, content, events, and rewards.
Early stage investments have shown early success and interest in it’s capabilities.
iOS app UX demo composition in After Effects & Premiere. Graphical elements split up to animate individually.
When running campaigns through Meta, it’s recommended to use 9x16 aspect for Instagram and 1x1 for Facebook. Campaigns run simultaneously on both platforms. Meta automatically displays these ads in various formats through stories, reels, and posts. This a good way to A/B test content and boost whichever gets better results. All done in a single dashboard.
The Hamptons Offshore Invitational Fishing Tournament by Pure Dental and Big Brothers Big Sisters of Long Island is a charitable event that raises money towards youth mentoring relationships and programs.
I launched a content campaign to spread awareness of the event, get captains to register via the new app, and to sell boat raffle tickets where all proceeds go towards BBBS.
S-Tier Gear was looking to get funding on Kickstarter for a new gaming glove with passive cooling, moisture wicking fabric, and game compatible RGBIC lighting. Using a series of studio sets we demonstrated a few gaming scenarios and advantages of investing in S-Tier.
Essentiology was looking to be a subscription based “How to” streaming series. It focused on the whole gamut on the steps needed to successfully start a business. It goes further offering business ideas where you make or source merchandise without risking orders on a volatile supply chain.
From conjuring a brand name to creating a website, Essentiology was an A to Z roadmap for folks looking to focus on a side hustle. The actual video and pitch required to be completed in only a month’s time in order to acquire a potential investment. I came up with some quick scenarios that would cover key reasons why this series would be a worthy venture.
Shooting consisted of 4 main parts. Branding, business discussion, a “How to”, and performance analyzation. It was vital to keep the demo as short as possible while not skimping on details. Since we knew everything would be explained in a voice over, we opted to shoot no speaking, therefore I could quickly get the clips I needed to piece together a “teaser”.
If time’s not on your side, there’s always a way to deliver a polished asset within any timeframe - given an appropriate budget.