The Four Ever Smile is a breakthrough procedure that gives patients a full set of permanent 3D printed teeth in just four hours. Dr Keith Vibert is the founder and innovator of this awesome process. I’ve been producing content of all types for Pure Dental (home to the Four Ever Smile). Hopefully by now you’ve seen these ads on cable, streaming, or YouTube.
Patient Testimonials
As Director of Marketing, it’s been super beneficial being able create content in-house in order to cut down on time and budgets. Patient testimonials are cycled on cable throughout the Long Island region and are swapped every few months to prevent audience fatigue. I also run campaigns locally through Facebook, Youtube ads, Hulu, and Disney.
Going from a studio setting at Kings Park Studios, to shooting primarily on location, I’ve refined all aspects from pre- to post-production in order to save time and money
For a majority of Pure Dental’s content, I bring only two equipment bags: one for stands, tripods, and lighting, and the other for cameras, power, and lenses. It’s the Mary Poppins bag of commercial shooting. And even though it’s a relatively simple setup, shooting in a format called BRAW, gives you the ability to adjust exposure, white balance, and color AFTER you’ve shot. Once you learn how to dial in the proper settings for different environments, the entire process essentially becomes second nature.