Vitenzi Launch

Coming back to work has truly been a blessing considering many other companies have not fared well during this whole pandemic— with immediate attention towards launching a new brand of sunglasses in time for summer. Vitenzi frames are beautifully crafted with every optical option under the sun (no pun intended). Every style of frame can be bought with polarized, progressive, bifocal, and blue-block lenses. I was tasked as the sole videographer to shoot and edit over 130 videos for every family style and SKU with only a month’s time.

We had two full day shoots with various models for lifestyle content. I had to shoot alongside multiple photographers to get the shots I needed so shooting in 60fps gave me enough slow motion to work with. I shot on the Blackmagic Ursa Mini Pro and Blackmagic Pocket Cinema camera 4K on a Zhiyun gimbal.