Insole Product Campaign

From March until the end of May 2021, Director Eli Hershko, Editor Joe Cicchesi, and myself— conceptualized, shot, and edited 6 story-driven videos for a new shoe insole campaign. These Insoles were designed for people with a broad range of lifestyles in mind. We shot several professional actors playing tennis, soccer, hiking and running. We also had sets built in the studio to portray nurses, teachers, and retail workers. It was an exhaustive effort on all fronts but the resulting content we made was beautifully put together.

With limited time and budget, we set out to some great local spots with our hired talent and over the course of a few weeks shot all 6 insole videos. Back in the studio, I used an Edelkrone slider as motion control for the insoles in front of a greenscreen and animated everything inside of After Effects. I used CompositeBrush for keying, speed-ramping, and the wire-removal tool to remove the mount I used to support each insole.