Up North
While in Buffalo for work, we decided to visit Niagara Falls which I’ve never seen in person. I brought my Blackmagic 6K and Blazar anamorphic lens with the Helios 44m as a taking lens. Not having built in stabilization made it impossible to get any clips without micro vibrations so I had to prop the camera on walls, trash cans, and tables around the falls.
After seeing the footage on a large monitor I realized that the Helios was causing a lot of haze potentially due to its age and residual moisture.
I was in Buffalo to shoot a serious of commercials which I’m currently running several campaigns for on YouTube ads, Hulu, and Amazon prime. I was in and out in under 4 hours which was necessary since the office still had patients coming in and out. It was apart of the game plan to have rough cuts that same night to start setting up the campaigns, Bada bing!
The final cuts of each are currently running on YouTube ads, Amazon prime, Hulu, and Spectrum cable tv in the Buffalo and Rochester area. I monitor performance on each platform. I’ll modify budgets and demographics if needed. The main goal is brand and procedure awareness with the intention of garnering consultations and appointments. These patient stories are genuine life-changing experiences, which is why they opted to go on camera to help others address their dental health.