Good Morning America!

This past week truMedic was apart of Good Morning America’s Steals and Deals as well as Oprah’s list of favorite things, both of which were broadcast on the same day. It was certainly another high point for truMedic as a brand and for us as a team. Our entire staff has come together to answer phones, move product, and fulfill orders to keep customers happy. The preparation for this week was months in the making knowing it would max out our bandwidth.

To coincide with the announcement, we shot a commercial for the IS-4000 foot massager that was to be apart of both steals and deals and Oprah’s favorite things — truMedic CEO Russell Izzo thought it would be a great idea to go in a different direction for this new video. We all agreed that some humor would be a great unifying sell point for this deal. With only weeks left until the broadcast, we scrambled to get everything in order to deliver a final polished video. We hired a very talented actress that delivered everything in our script better than we could of imagined. Shooting took place over the course of 2 days which left me with just 4 days of post-production time.
After the video was completed we had it uploaded to Good Morning America’s website as well as Amazon and Youtube — which we ran as a small ad campaign to garner around 200k views in the first week.

I will say, seeing your work in mainstream American broadcast is nothing short of thrilling. I foresee last week’s success will lead to bigger and greater opportunities in the near future.