New Year, New Spots

2025 is shaping up to be a competitive year for local businesses. With the economy still dealing with high inflation and budget constraints, many companies will likely struggle to implement effective marketing strategies on tight budgets.

As costs rise across the board, it’ll be crucial to adapt and focus on strategies that provide the best return on investment. Four Ever Smile, our dental implant practice, offers a full set of permanent, 3D-printed teeth in just 4 hours—truly the gold standard for dental implants. After learning about the entire process, I can clearly see how it stands out compared to other practices. My role is to educate, inform, and raise awareness to help people choose us for their dental needs.
In addition to Four Ever Smile, our parent company, Pure Dental, offers general dental services like teeth whitening and extractions. Beyond cable and streaming ads, I’ve found that running several promos each year for different procedures helps attract new leads and keeps them coming back long-term.

In this competitive landscape, content marketing is more important than ever. Many businesses depend on their online presence to build relationships and keep customers coming back.

Virginia’s testimonial was one of our top-performing ads for Q4. Her genuine emotion about her Four Ever Smile journey sparked a wave of positive feedback and led to new appointments. Her story motivated many people to stop putting off their dental care and make a decision to address their issues. This is exactly why we feature monthly testimonials – real, personal stories always add a relatable, human touch to our advertising.

It’s an exciting time for marketing small businesses. A lot of the tools we have now didn’t even exist just five years ago. Platforms like TikTok, Instagram, and YouTube Shorts have proven to be incredibly effective at driving sales.

YouTube has become a crucial tool in our advertising strategy. We’re now seeing more informed leads come in for consultations, and they’re more likely to move forward with Four Ever Smile. The unedited interviews are also getting positive feedback. By posting the raw interviews alongside the final 30-second commercials, people can see that these are authentic reactions from real patients. This gives them a better idea of what to expect when they visit our office.